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10 Best Social Media Managers to Hire in 2024

Ever felt overwhelmed by social media? You're not alone. With over half the world using social media, navigating through the myriad platforms packed with competing brands poses a significant challenge for businesses. This is where an experienced social media manager can step in, helping you navigate this uphill task by effectively promoting your products or services so you can stand out in the crowded digital landscape. » Grow your business organically with our transparent social media packages. Our top picks for the best Social Media Managers 1. Skarlet R. - Best overall 2. James R.- Best for businesses in literature 3. Angel M.- Best for SaaS and business-focussed management 4. Brielle C.- Best for influencer outreach 5. Cree J.- Best for recreational SMM 6. Phil D.- Best for TikTok management 7. Jessica S.- Best for targeting wellness, health, fitness and outdoors 8. Rachel M.- Best for the cosmetics and fashion industry 9. Courtney E.- Best for handling a broad range of SMM channels 10. LaNell A.- Best for development and fintech What is a Social Media Manager? A social media manager is responsible for managing your brand's online presence. This involves curating content, engaging with audiences, and implementing strategies across platforms such as Facebook, Instagram, X (formerly Twitter), and LinkedIn. They analyze performance metrics, craft compelling posts, and uphold the brand's image to enhance visibility and interaction. Social media is essential for every business Social media has completely transformed the way brands market their products and services. There are entire companies built on social media, and many Direct-to-consumer (DTC) brands have found success through creativity on social media. With that said, most companies use social media to promote blog posts and webinars or to occasionally announce job openings. They don't know how to use social media to grow an online community, run UGC campaigns, work with influencers, or get thousands of users to post pictures and reviews of their products. Another common missed opportunity is that brands don't know which platforms to post content on. Sometimes, brands focus on the wrong social media channels for their business, leaving a lot of money on the table. This is where Mayple comes in. We have an online community of hand-picked social media experts who have worked with some of the biggest global brands. We vet each one and match the right expert with proven industry experience to your brand. » Find out how we use AI to match brands with the right professionals. Why your business needs a social media marketer Social media is changing all the time. New social media platforms are popping up on the scene, as are algorithm adjustments and new post formats that a brand should be aware of. Collaborating with a savvy social media marketer proficient in the latest designs can significantly boost impressions, transforming your online presence. Also, many brands use social media at the beginning of their marketing funnel, at the awareness stage. They post interesting articles to get attention, targeting new users who have never heard of them. A skilled social media manager can tailor targeted content for leads or customers at each stage of the marketing funnel. An expert social media manager can use social media to: Publish posts that delight and educate your customersCreate content for those users with the highest purchase intentEducate the customer to increase brand loyalty, referrals, and word-of-mouth Another huge aspect of social media is that customers often use these platforms (like Instagram, Facebook, and Twitter) to ask questions or bring up issues. A brand needs someone on the team to field these requests to the customer service team and solve them promptly. This is crucial for your brand's reputation and increasing lifetime customer value (CLV). Hire a Social Media Manager with data-backed results Social media management came into its own with the emergence of social networking platforms like Friendster (2002), MySpace (2003), and subsequently, Facebook (2004). As these platforms gained popularity, businesses recognized the marketing potential they offered. Consequently, there arose a need for managing and curating content, engaging audiences, and analyzing metrics to ensure effective communication. Over time, the field of social media management evolved, encompassing diverse platforms like X (formerly Twitter), Instagram, and LinkedIn. Professionals specializing in optimizing brand presence and engagement across these various social media channels became integral to the industry. Trying to gauge how good a Social Media Manager is can be a bit of a challenge. Mayple provides a valuable alternative, liberating you from the reliance on reviews and flashy sales pitches. By offering a data-driven approach, Mayple delivers insights into actual performance metrics and tangible results, enhancing the reliability and depth of the evaluation process.