Top 10 eCommerce Agencies in 2024 & Tips for Finding the Perfect One
Looking for the right eCommerce marketing partner? We've made it easy for you with this list of the top eCommerce agencies to help you get started on the right foot.
Updated December 7, 2023.
Choosing the perfect eCommerce agency can make all the difference in your online business journey. We've handpicked 10 of the best eCommerce agencies renowned for consistently delivering outstanding results.
Plus, whether you're a startup on the rise or a seasoned business looking to amp up your online game, we've got you covered with practical tips for finding the ideal eCommerce agency.
» Do you own a direct-to-consumer (DTC) brand? Use this guide to create the perfect eCommerce experience.
Our top picks for the best eCommerce agencies
1. Social Kick - Best overall
2. Cedarwood - Best for personalized eCommerce marketing strategies
3. Tale Digital - Best for hands-on digital marketing
4. SEM Booster - Best for results-driven eCommerce marketing
5. Casa Media - Best for improving brand value and ROI
6. Hardy Digital - Best for data-driven growth marketing
7. DigiCom - Best for high-converting eCommerce ads
8. Pins 4 Profit - Best for multi-channel marketing
9. The Peachy Company - Best for profit-based growth marketing
10. Wayfinder Agency - Best for full-funnel advertising
What is an eCommerce agency?
It's like your marketing sidekick in the online world; a business-to-business (B2B) operation you call in to jumpstart, handle, and boost your business without the hassle of hiring your own in-house team. They're your go-to for everything from digital marketing to personalized website and app magic.
These agencies usually offer a bunch of digital marketing services. Think SEO, making sure more people find you on the web. There's also conversion rate optimization, turning those visitors into customers. They also make sure your site is easy to use. And, of course, they're the brains behind your digital marketing strategy.
1
Ecommerce marketing | Video |Google Ads
Brief overview
Social Kick helps entrepreneurs get a complete marketing team for videos, Facebook and Google Ads, sales funnels and e-mail marketing. No need to hire an in-house team, or work with multiple agencies. Their team of funnel designers, developers, digital marketers, and video producers is at your service.
Why we chose Social Kick
Professionals in video content creation are great to have, as video content becomes ever-more popular in marketing and social media. Their expertise with Facebook, mixed with professional video content, makes for a winning marketing strategy.
- Industry experience: Mostly health and beauty sectors
- Track record: 10x ROAS, 1M views in 1 year
- Services: Video content creation, graphic design, social media marketing, email marketing, and more
Pros and cons
Proven track record of thousands of clients
Specialists in emerging video content creation
Diverse teams with multiple marketing mediums
Limited sectors which may not cover your industry
2
Ecommerce marketing | Google Ads | Bing Ads
Brief overview
A UK-based agency that has built extensive expertise in a few specific areas of marketing, namely SEO, content, and PPC. They work in a uniquely refreshing way. Instead of assigning each customer to an account manager, they let the experts on their team speak to the client directly.
Why we chose Cedarwood Digital
They have a really high retention rate, with a few clients working with them for over 5 years. They’ve also received a ton of awards including the UK and European Search Awards in 2022 and the prestigious UK eCommerce Award in 2022.
- Industry experience: Management in PPC ads, SEO, and digital PR content, as well as industry training.
- Track record: 170+ links achieved, 23% YOY organic traffic increase
- Services: SEO, PPC, and digital PR
Pros and cons
Multi-award-winning agency
Impressive client stability
Personalized approach to marketing
Lacking clear pricing on their website
3
Google Ads | Google Shopping | PPC
Brief overview
Tale Digital is the go-to for managing paid search (PPC) campaigns on platforms like Google Ads and Microsoft Ads, to name but a few. This means you've got a wide array of advertising channels to connect with your ideal audience, and that's where Tale Digital really shines.
Why we chose Tale Digital
Tale Digital has carved a niche for itself in skillfully managing eCommerce across diverse platforms. They stand out as a top choice for businesses looking to enhance their online presence and maximize their advertising ROI.
- Industry experience: Multiple industries
- Track record: 50% sales increase, strong client retention
- Services: Google Ads, Google Shopping, PPC
Pros and cons
Expertise in managing diverse advertising platforms
They foster personalized relationships
Partnered with Microsoft and Google
Small team to work with
Mostly Google focused if you're looking for a different reach
4
eCommerce ads | PPC & SM Ads | SEM
Brief overview
SEM Booster is an agency that specializes in search engine marketing (SEM) services. They provide strategies and solutions to help businesses improve their online visibility and increase their website traffic and conversions through paid advertising campaigns, social media ads, as well as LinkedIn marketing.
Why we chose SEM Booster
SEM Booster specializes in SEM, meaning they have a deep understanding of how to create effective paid advertising campaigns on search engines and how to tailor marketing strategies and solutions for each client.
They also specialize in conversion rate optimization (CRO), so they are able to help businesses achieve higher conversions and business growth.
- Industry experience: Multiple industries
- Track record: Established in 2013 and partnered with Google
- Services: Social media ads, eCommerce advertising, PPC, LinkedIn marketing
Pros and cons
Experienced and certified
Prioritize real data for tracking and reporting
No minimum time commitment or account structure restrictions
No clear pricing options provided
5
eCommerce Marketing | PPC | SEO | Social Media Ads
Brief overview
Casa Media focuses on generating the best ROI possible without neglecting creativity. Through seamless UI/UX, delightful inbound marketing, and proven PPC strategies, they engage audiences in a perfectly tailored advertising journey, improving brand value until viewers become customers.
Why we chose Casa Media
What sets Casa Media apart is that they're a trendy marketing agency targeting all the right platforms. And with a diverse reach in the digital advertising landscape, your business can expect to reach a wide range of potential customers.
- Industry experience: Multiple industries
- Track record: High client retention, shining reviews
- Services: SEO marketing, branding, website design, PPC, social media management
Pros and cons
Large team of professionals
Transparent pricing on reviews page
Multiple languages available to reach a wider market
No clear accreditations or partnerships
6
Ecommerce Marketing | PPC | Email Marketing
Brief overview
Hardy Digital is a data-driven growth marketing team with a passion for helping your company grow and reach its goals. Their skillsets cover a broad range of disciplines from PPC, email marketing, creative management, and online marketing strategies.
Why we chose Hardy Digital
With Hardy Digital's commitment to testing and data-driven decision-making, you'll get measurable results and meaningful insights. Their experienced team and diverse range of extra services Hardy Digital can also make a significant impact on your email marketing campaigns.
- Industry experience: Delivery & transport, eCommerce
- Track record: 10x increase in clients' bottom line
- Services: Social media & influencer marketing, copywriting, CRO, web design
Pros and cons
Services include influencer marketing
Data-driven tactics
Experienced in working with large organizations
No transparent pricing available
7
Ecommerce marketing | PPC | Google Ads
Brief overview
DigiCom is an NYC-based boutique digital marketing agency that’s devoted to helping growing companies absolutely smash their goals. They're the ideal agency partner because they understand the challenges you face from their own experiences as in-house marketers.
Why we chose DigiCom
With over 10 years in the game and a clientele of 200+ global businesses, DigiCom is all about providing results without the extra fluff. Plus, their youthful vibe not only makes them easy to work with but also super effective in delivering results.
- Industry experience: Multiple verticals
- Track record: 132% conversion rate increase, 8.7X increase in purchases, 300% growth in leads
- Services: Growth and paid media, CRO, website development, e-mail marketing, influencer management
Pros and cons
Award-winning marketing agency
Data-backed campaigns ensure successful marketing
They offer influencer services as well
No clear pricing
8
eCommerce Marketing | Pinterest Ads
Brief overview
Renowned as a market leader in Pinterest advertising, Pins4Profit specializes in digital marketing ads, Pinterest ads, organic strategies, SEO implementation, eCommerce store builds, and affiliate marketing tailored for eCommerce. With a whopping 18 years of experience, they've collaborated with a variety of fantastic brands and entrepreneurs, masterfully increasing visibility and sales through both paid and organic traffic strategies.
Why we chose Pins 4 Profit
With Pins4Profit, you're getting a dedicated solution to boost your brand's online presence and profitability. They're experts at spending millions annually on paid ads and turning that investment into a profit-making machine and you can count on them to work their expertise for your business success.
- Industry experience: Pinterest marketing
- Track record: 18 years experience, has helped multiple brands grow and scale their 7, 8 & 9 figure brands
- Services: Pinterest ads, marketing courses
Pros and cons
Market leader in Pinterest ads
Experts in organic + paid marketing & cross-channel marketing
Marketing courses available
Very niche focused
Small team
9
Ecommerce marketing | Paid Search | Paid Social
Brief overview
The Peachy Company specializes in enhancing your business's bottom line through effective paid search and social strategies. They collaborate with brands from launch, offering top-level strategies and full-funnel advertising services to optimize acquisition and ensure sustainable growth.
Why we chose The Peachy Company
With The Peachy Company, you know that your profit is their priority. As an eCommerce-exclusive growth agency, they're dedicated to being accountable for your profit, not just your revenue and they use retention marketing methods to consistently yield desirable results.
- Industry experience: Multiple industries
- Track record: 520% increase in ROAS, 124% YoY growth, $2.3M in ad-attributed revenue
- Services: Google Ads, social media ads, retention marketing
Pros and cons
Transparent pricing on their website
Marketing options for both small and large organizations
Provides full-funnel and profit-focused marketing
Niche focused and not very diverse
10
Ecommerce Marketing | Facebook & Google Ads
Brief overview
The Peachy Company is your ticket to boosting profits through killer ad campaigns on Google, YouTube, and Facebook. They're the masters at making every click count, getting you more customers, and setting your business on the fast track for long-term growth on the social and search channels that truly matter to your audience.
Why we chose Wayinder Agency
Choose Wayfinder for social media magic that's not just experienced but delivers real results. They've got the knack for winning customers at every stage, on all channels. With a blend of data-driven expertise and a dash of creative charm, Wayfinder brings record ROI from start to finish.
- Industry experience: Multiple industries
- Track record: 82% YoY increase in sales, 4.07x total return on year-end ad spend
- Services: Facebook ads, Google ads, YouTube ads, Apple App ads
Pros and cons
Focused on emerging social media marketing tactics
High ratings from clients
Reliable PPC ad performance
No available pricing on website
Why do you need an eCommerce SEO agency?
The way to rank eCommerce stores on search engines is dramatically different than other businesses. First of all, it's much more competitive and business owners aren't able to optimize their pages themselves. And second, there is much more work to do.
A typical search engine optimization campaign could include hundreds of product pages, and thousands of keywords, and may require a lot more expertise than an average SEO company could provide.
How long does it take to improve your search engine rankings?
SEO is definitely a long-term game. You're not going to be able to rank on the first page of Google overnight. It usually takes 6 to 12 months of hard work to get a page to rank really well and it could be longer with an eCommerce site.
What kind of ROI can I expect?
The ROI varies for every company, with some studies citing that SEO brings $2.75 for every dollar spent while others claim it's between 5x and 12.2x. The main KPI for SEO is organic traffic. So the job of any eCommerce SEO expert is to get you more traffic from Google. What happens after they land on your site depends on the quality of your product, your offer, and your site's conversion rates.
What eCommerce SEO services do agencies offer?
Ecommerce SEO agencies provide a range of services including:
SEO audit
The first thing that every agency should do is conduct an eCommerce SEO audit. It should conduct extensive keyword research, look at all the internal links, and the blog content to make sure there's quality content on the site, and get a sense of the backlinks the site has.
This audit would then influence the type of SEO strategies the agency would recommend for your business. They may even create a comprehensive marketing strategy for the channel and present it to you.
Content creation
Some SEO agencies do full-on content marketing for brands. A full-service content marketing agency would offer a content audit and would then create a comprehensive content strategy that includes:
- What topics to cover (with lists of relevant keywords)
- Which target keywords to focus on
- How many posts to publish in a month
- The type of posts to write to increase organic revenue and hit your business goals
On-page optimization
On-page optimization is the core offering of any eCommerce SEO company. It involves optimizing your existing content for your selected keywords to better align with your target audience and get more traffic from organic search.
Technical SEO
Technical SEO could include testing the speed of the site, fixing broken links, improving metrics on Google Analytics, fixing errors on Google Search Console, and putting more schema code on the site. It's that technical stuff that most eCommerce business owners try to avoid doing.
Link building
Link building involves getting external links to your eCommerce site. This is one of the most important elements of SEO and even Google admits it (they confirmed that it's one of the top 3 search ranking factors in the Google algorithm).
Building links is one of the most time-consuming processes in SEO. You have to find the right sites, evaluate their SEO stats, reach out to them, and make sure these inbound links are published.
Marketplace optimization
A lot of brands advertise on marketplaces (like Amazon or eBay) but with the right effort, they could get a ton of organic conversions on these channels by improving their organic rankings. This involves optimizing the product titles and descriptions, uploading engaging videos and images to your product pages, and improving the design of these pages.
Local SEO
If your business has a physical presence, then you also need some local SEO. This involves optimizing your Google My Business page and creating a variety of content to target the specific communities that you sell to.
How much does an eCommerce SEO agency charge?
A typical SEO agency charges between $3,000 and $5,000 per month, based on the scope of the project. If you're looking for a one-time consultation from an SEO consultant (or SEO strategist), it would cost you around $100-$300 per hour.
How do you do SEO on a product page?
A typical eCommerce SEO campaign involves adding the right keywords in the right places on the page. That means optimizing the product titles, product descriptions, tags, and schema code you have. It also involves optimizing existing content for the right intent to better attract and convert potential customers.
How do you optimize your eCommerce store for SEO?
You have to first develop a comprehensive eCommerce SEO strategy that would look at all of your pages, evaluate existing content, and pick the eCommerce keywords you're trying to rank for.
You would then optimize your existing product pages and create new relevant content to get more organic traffic for your store. However, there's no one-size fits all so each brand would have its own eCommerce search engine optimization strategy in place for maximum results.
What's the advantage of working with an eCommerce agency?
There are several advantages of outsourcing your eCommerce marketing & development. Here are the main ones you should consider:
Specific expertise
When you partner with an eCommerce agency, you're tapping into a team of professionals who are adept at crafting engaging online stores. They can create websites that are a breeze to navigate, use top-notch coding for smooth functionality, and execute digital marketing strategies tailored to your business.
More flexibility
Working with an eCommerce agency offers dynamic flexibility. They adapt swiftly to evolving market trends, adjusting website designs, and implementing agile marketing strategies. Whether scaling operations, integrating new features, or responding to changing customer behaviors, the agency actively tailors solutions to meet the ever-shifting demands of the online marketplace.
Faster growth
An eCommerce agency can speed up your business growth using their expertise and savvy strategies. By capitalizing on market trends and optimizing for scalability, an agency actively propels rapid expansion, fostering a dynamic and flourishing online presence.
Questions to ask your eCommerce SEO agency
- How big is your in-house SEO team?
- What kind of SEO activities would you be carrying out on a regular basis (weekly/monthly)?
- Have you worked with other eCommerce websites in my niche?
- Do you have a team of content writers? Or would I have to hire one?
- Do you write long-form blog content for your customers or only product descriptions?
- Does your content development service include the design of blog thumbnails and other assets?
- Which keyword research tools do you use?
- What does the process look like from start to finish?
- Do you check each piece of content for duplicate content?
- Would you be able to create a custom strategy for my business? How long does that take?
- What's your level of expertise in my specific niche?
Ready to hire an eCommerce agency?
Chat with an expert to figure out where your business can shine and what areas need a little boost. Once you've got a game plan, bring in an agency to level up those channels. If you're unsure which eCommerce agency is your perfect match, let Mayple connect you with the right experts.
