What does a Facebook marketer do?

A Facebook marketer promotes businesses and brands on Facebook. They can help businesses build brand awareness, create a community and online following, get more leads, and generate more revenue.

A Facebook marketing specialist lies at the intersection between social media management, branding, content marketing, and pay-per-click advertising. They know Facebook like the back of their hand and have a deep understanding of the platform's algorithms, feature changes, and best practices.

Facebook marketers can help you with everything from setting up your Facebook page to creating social media content that resonates with your audience to running Facebook Ads campaigns that push more people to convert.

They're also experts at identifying trends and insights in analytics data and driving these insights into actionable strategies.

In short, a Facebook marketer can help you get the most out of the platform and ensure your campaigns are working. They can help you:

• Reach your target audience more effectively
• Drive better engagement on social media
• Achieve better results (a better conversion rate, more revenue, and so on).

How much does it cost to hire a Facebook expert?

How much it costs to hire a Facebook expert depends on many factors, such as the specialist's expertise in your niche, range of skills, and track record. Generally, a Facebook expert can cost between $50 and $300/ hour, or approximately $5,000 for content creation, $5000 for social advertising, and $2,000 for platform management..

5 Skills every Facebook marketer should have

Here are some of the skills you should include in your Facebook marketing specialist job description:

Social media management

A Facebook marketer needs to be a master at managing Facebook pages, creating content that resonates with your target audience, and growing relationships. They should also have experience in other social media platforms, because the trends and best practices often bleed over. 

Content marketing

Good Facebook marketing is not about pushing blog content on social media. To make sure your Facebook marketing yields the results you're aiming for, you need a Facebook expert who understands content marketing as an inbound channel.

Understanding of design

A Facebook marketer doesn't have to be a designer. However, they should understand graphic design design best practices and platforms (such as Canva) well. Even if they aren't creating the designs, your Facebook expert should know how to collaborate efficiently with designers and other members of your marketing team. 

Ad copy

To ensure your organic content and paid Facebook efforts are successful, you need a Facebook Ads expert who can write good copy. They should understand the core principles of persuasive writing and be able to craft content that resonates with your audience.

Facebook Ads

Social media advertising can be a real asset to your company, and Facebook remains one of the biggest paid social channels. Advertisements on Facebook have an excellent CPC (around $0.6), so it's worth investing in them. Your Facebook expert should know how to create, deploy and optimize Facebook Ads campaigns to ensure positive ROI.

Furthermore, they should understand how to create advertising strategies that leverage Facebook's technologies (such as creating Lookalike Audiences and Custom Audiences, automation rules, and dynamic product ads). 

Experience with analytics tools >>>

You can't know how your social media marketing is doing if you don't measure it. Having experience with Google Analytics and Facebook Insights is essential for Facebook marketers, as this helps them understand how users behave on the platform and tweak their efforts to achieve a better ROI.

Your Facebook expert has to be able to interpret the data they get from analytics, draw insights, and make decisions according to both qualitative and quantitative metrics.

Project Management 

Any digital marketer should have good project management skills to ensure the smooth flow of every social media marketing campaign they run. Yes, the primary role of a Facebook expert is to build social media marketing campaigns and strategies that work for you. But for that to happen, they need to know how to juggle campaigns, stakeholders, and assets. 

How to hire a Facebook marketer

Looking for the perfect Facebook marketer to hire? Here's a step-by-step guide on how to find the right person:

Identify your needs

Think of what you need from this expert. Do you need them to manage your profiles and pages, relay community questions to your Customer Support team, and post updates? Or do you need someone to devise an entire Facebook marketing strategy, create a plan, and execute it?

The more you know about your ideal hire, the more likely you'll find them.

Create some goals

What do you want your Facebook marketer to achieve? Do you want more traffic to your website, a better conversion rate, more revenue, and so on? Clear goals will help you look for someone who can meet those expectations.

Define your budget

How much can you afford to pay for a Facebook marketer? Do you want to hire a part-time freelancer, or are you looking for an advertising agency? Or maybe you're looking for an in-house marketer? Do you need someone with a lot of experience, or are you OK with someone in their Junior/ Intermediate stages?

All these factors will influence how much you spend on your Facebook marketer's services, so consider them wisely.

Look on Mayple

Looking for a pre-vetted expert with a track record of success in your industry? You can find one on Mayple. 

We're the only platform that vets each digital marketer and matches the perfect one for your project. We understand finding real marketing talent can be challenging, so we've built a platform that helps find the best digital marketing experts on the planet.

The best part - we take care of everything, from the pre-vetting process to onboarding and payments, so you can focus on growing your business.

Create a test or pilot project

To make sure you select the right person for the job, you should create a test or pilot project. This is a great way to see how the individual works and whether they understand your business needs. Make sure you give detailed instructions, as this will help you determine if the Facebook marketer is a good fit for you.

20 Questions to ask your Facebook marketer before hiring them

Not sure what to ask your Facebook advertising experts when interviewing them? Consider adding these questions to your list when you discuss with your candidates:

1. What inspired you to become a marketer, and how did you get started in this field?
2. How has your role changed since you started working in Facebook marketing?
3. Can you describe a successful Facebook marketing campaign you were a part of and what made it successful?
4. How do you measure the success of your Facebook advertising campaigns?
5. Can you share your experience working with Facebook's advertising tools and platform?
6. How do you stay up-to-date with the latest marketing trends and technologies on Facebook?
7. Can you share your experience managing large budgets and optimizing advertising campaigns to meet performance goals?
8. Can you describe your approach to targeting and segmentation for Facebook campaigns?
9. How do you measure the ROI of your campaigns and make data-driven decisions?
10. Can you share examples of how you have leveraged Facebook's native features to drive results for clients?
11. Can you discuss your experience working with cross-functional teams and managing projects from start to finish?
12. Can you share your experience creating and executing successful A/B tests?
13. How do you approach creative ideation and development for Facebook advertising campaigns?
14. Can you discuss any experience you have with video marketing on Facebook?
15. How do you ensure that your campaigns align with brand guidelines and maintain a consistent brand voice on Facebook?
16. What is your experience with organic Facebook marketing?
17. Can you give us an example of a successful organic Facebook campaign or project you managed?
18. Can you discuss your experience using Facebook's integrations with other marketing and advertising platforms?
19. How do you approach performance optimization and continuous improvement in your Facebook campaigns?
20. Can you discuss your experience managing and growing a brand's Facebook page and community?

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