eCommerce
Discover a curated library of resources covering every aspect of digital storefront management—from inventory control, order fulfillment, and payment processing, to analytics. Explore fail-safe strategies for upselling and cross-selling, customer retention, and much more.
Digital MarketingTop 10 eCommerce Agencies in 2024 & Tips for Finding the Perfect OneChoosing the perfect eCommerce agency can make all the difference in your online business journey. We've handpicked 10 of the best eCommerce agencies renowned for consistently delivering outstanding results.
Plus, whether you're a startup on the rise or a seasoned business looking to amp up your online game, we've got you covered with practical tips for finding the ideal eCommerce agency.
» Do you own a direct-to-consumer (DTC) brand? Use this guide to create the perfect eCommerce experience.
Our top picks for the best eCommerce agencies
1. Social Kick - Best overall
2. Cedarwood - Best for personalized eCommerce marketing strategies
3. Tale Digital - Best for hands-on digital marketing
4. SEM Booster - Best for results-driven eCommerce marketing
5. Casa Media - Best for improving brand value and ROI
6. Hardy Digital - Best for data-driven growth marketing
7. DigiCom - Best for high-converting eCommerce ads
8. Pins 4 Profit - Best for multi-channel marketing
9. The Peachy Company - Best for profit-based growth marketing
10. Wayfinder Agency - Best for full-funnel advertising
What is an eCommerce agency?
It's like your marketing sidekick in the online world; a business-to-business (B2B) operation you call in to jumpstart, handle, and boost your business without the hassle of hiring your own in-house team. They're your go-to for everything from digital marketing to personalized website and app magic.
These agencies usually offer a bunch of digital marketing services. Think SEO, making sure more people find you on the web. There's also conversion rate optimization, turning those visitors into customers. They also make sure your site is easy to use. And, of course, they're the brains behind your digital marketing strategy.
Why do you need an eCommerce SEO agency?
The way to rank eCommerce stores on search engines is dramatically different than other businesses. First of all, it's much more competitive and business owners aren't able to optimize their pages themselves. And second, there is much more work to do.
A typical search engine optimization campaign could include hundreds of product pages, and thousands of keywords, and may require a lot more expertise than an average SEO company could provide.
How long does it take to improve your search engine rankings?
SEO is definitely a long-term game. You're not going to be able to rank on the first page of Google overnight. It usually takes 6 to 12 months of hard work to get a page to rank really well and it could be longer with an eCommerce site.
What kind of ROI can I expect?
The ROI varies for every company, with some studies citing that SEO brings $2.75 for every dollar spent while others claim it's between 5x and 12.2x. The main KPI for SEO is organic traffic. So the job of any eCommerce SEO expert is to get you more traffic from Google. What happens after they land on your site depends on the quality of your product, your offer, and your site's conversion rates.
What eCommerce SEO services do agencies offer?
Ecommerce SEO agencies provide a range of services including:
SEO audit
The first thing that every agency should do is conduct an eCommerce SEO audit. It should conduct extensive keyword research, look at all the internal links, and the blog content to make sure there's quality content on the site, and get a sense of the backlinks the site has.
This audit would then influence the type of SEO strategies the agency would recommend for your business. They may even create a comprehensive marketing strategy for the channel and present it to you.
Content creation
Some SEO agencies do full-on content marketing for brands. A full-service content marketing agency would offer a content audit and would then create a comprehensive content strategy that includes:
What topics to cover (with lists of relevant keywords)Which target keywords to focus onHow many posts to publish in a monthThe type of posts to write to increase organic revenue and hit your business goals
On-page optimization
On-page optimization is the core offering of any eCommerce SEO company. It involves optimizing your existing content for your selected keywords to better align with your target audience and get more traffic from organic search.
Technical SEO
Technical SEO could include testing the speed of the site, fixing broken links, improving metrics on Google Analytics, fixing errors on Google Search Console, and putting more schema code on the site. It's that technical stuff that most eCommerce business owners try to avoid doing.
Link building
Link building involves getting external links to your eCommerce site. This is one of the most important elements of SEO and even Google admits it (they confirmed that it's one of the top 3 search ranking factors in the Google algorithm).
Building links is one of the most time-consuming processes in SEO. You have to find the right sites, evaluate their SEO stats, reach out to them, and make sure these inbound links are published.
Marketplace optimization
A lot of brands advertise on marketplaces (like Amazon or eBay) but with the right effort, they could get a ton of organic conversions on these channels by improving their organic rankings. This involves optimizing the product titles and descriptions, uploading engaging videos and images to your product pages, and improving the design of these pages.
Local SEO
If your business has a physical presence, then you also need some local SEO. This involves optimizing your Google My Business page and creating a variety of content to target the specific communities that you sell to.
How much does an eCommerce SEO agency charge?
A typical SEO agency charges between $3,000 and $5,000 per month, based on the scope of the project. If you're looking for a one-time consultation from an SEO consultant (or SEO strategist), it would cost you around $100-$300 per hour.
How do you do SEO on a product page?
A typical eCommerce SEO campaign involves adding the right keywords in the right places on the page. That means optimizing the product titles, product descriptions, tags, and schema code you have. It also involves optimizing existing content for the right intent to better attract and convert potential customers.
How do you optimize your eCommerce store for SEO?
You have to first develop a comprehensive eCommerce SEO strategy that would look at all of your pages, evaluate existing content, and pick the eCommerce keywords you're trying to rank for.
You would then optimize your existing product pages and create new relevant content to get more organic traffic for your store. However, there's no one-size fits all so each brand would have its own eCommerce search engine optimization strategy in place for maximum results.
What's the advantage of working with an eCommerce agency?
There are several advantages of outsourcing your eCommerce marketing & development. Here are the main ones you should consider:
Specific expertise
When you partner with an eCommerce agency, you're tapping into a team of professionals who are adept at crafting engaging online stores. They can create websites that are a breeze to navigate, use top-notch coding for smooth functionality, and execute digital marketing strategies tailored to your business.
More flexibility
Working with an eCommerce agency offers dynamic flexibility. They adapt swiftly to evolving market trends, adjusting website designs, and implementing agile marketing strategies. Whether scaling operations, integrating new features, or responding to changing customer behaviors, the agency actively tailors solutions to meet the ever-shifting demands of the online marketplace.
Faster growth
An eCommerce agency can speed up your business growth using their expertise and savvy strategies. By capitalizing on market trends and optimizing for scalability, an agency actively propels rapid expansion, fostering a dynamic and flourishing online presence.
Questions to ask your eCommerce SEO agency
How big is your in-house SEO team? What kind of SEO activities would you be carrying out on a regular basis (weekly/monthly)?Have you worked with other eCommerce websites in my niche? Do you have a team of content writers? Or would I have to hire one?Do you write long-form blog content for your customers or only product descriptions?Does your content development service include the design of blog thumbnails and other assets?Which keyword research tools do you use? What does the process look like from start to finish?Do you check each piece of content for duplicate content?Would you be able to create a custom strategy for my business? How long does that take?What's your level of expertise in my specific niche?
Ready to hire an eCommerce agency?
Chat with an expert to figure out where your business can shine and what areas need a little boost. Once you've got a game plan, bring in an agency to level up those channels. If you're unsure which eCommerce agency is your perfect match, let Mayple connect you with the right experts.